Brand visibility is more than just name recognition and advertising; it is also a physical representation of your company’s values, quality, and professionalism. Custom business signs are a powerful branding tool that communicates this to passersby, and a strong signage strategy can help you stand out from your competition in a very competitive market. If you are having trouble with finding the best business signage company click here.
Physical branding is a much more effective tool in supporting brand recall than digital marketing can ever hope to be. A memorable sign helps your company stay at the forefront of your audience’s minds when they are thinking about your products and services, and it can even encourage them to recommend your company to friends and family. 
The imagery used on a custom sign conveys an emotional message beyond just your brand name and logo. Photographs and abstract shapes accentuate a brand’s personality and shape a customer’s perception of your business on a subconscious level, influencing their trustworthiness of the company as well as their likelihood to make a purchase.
A business sign should provide a clear and concise description of the products or services offered. A simple, readable text font and limited use of color ensures your sign can be understood by all and avoids being overcrowded with unnecessary details that will confuse customers. Color is an important consideration for a business sign, as it can influence the audience’s perception of your company. For example, green promotes natural products, blue evokes trustworthiness, and purple projects sophistication.
Business signs are an essential part of a holistic branding strategy, and an experienced signage partner can help you design and create a custom sign that effectively conveys your brand. A professional can help you determine the right type of signage for your location and ensure it is able to withstand the environment in which it will be placed, as well as evaluate local zoning regulations and lease agreements that may restrict the size of your signage.
Explore the many different types of business signs available, from pylon and monument signs to wayfinding signage, to find one that meets your needs. With years of experience, Poyant is a top-rated business signage company in the industry and can help you create an eye-catching signage solution that will attract and inspire your audience.
A business sign is a valuable investment in the success of your company. Investing in a custom business sign with the assistance of an experienced signage expert will ensure your company gets noticed, remembered, and trusted by consumers in your community. Get started today with a free consultation!
